Why This Open-Source Media Player Beats All Rivals

A target audience is the specific group of consumers most likely to want your product or service, and therefore, the group of people who should see your ad campaigns. Instead of attempting to appeal to everyone—which usually wastes resources—defining a target audience allows businesses to focus their marketing budgets on the prospects most likely to convert. Target Audience vs. Target Market

Target Market: The broad, overall group of potential customers a business serves (e.g., “all athletic individuals”).

Target Audience: A narrower, highly specific subset within that market targeted by a particular campaign (e.g., “marathon runners aged 20–35 living in Boston”). Key Data Layers

To create a clear profile of your audience, marketers collect data across several layers: How to Find Your Target Audience – Marketing Evolution